Samsung has recently merged its digital imaging division
with its mobile phone business. Merging of these two divisions might not
show any drastic impact in the coming years, but it clearly shows the
company’s interest to work on better cameras for its mobile phones.
Nowadays, consumers are mostly worried battery life and camera of the
smartphone they buy, and for cameras the connectivity options are
something which adds a drastic difference. Samsung’s NX range of cameras run on what is essentially a smartphone
backend, meanwhile smartphone photography is a force to be reckoned
with and the imaging business would help to increase competitiveness of
Samsung’s devices in this field.
Samsung had earlier shuffled the Digital Imaging Business Division into
the Imaging Business Team. Samsung enjoys a 35% market share in the
mobile segment and has cornered 11.8% of the digital cameras market. x
In a statement to ET News, Samsung also says that the primary
goal is to “integrate the technical know-how of the two business
divisions into competency for differentiating our smartphones.”
We will have to wait and see what are
the plans for the company in the future. However, it will not be wrong
to expect camera improvements in the Samsung smartphones. What do you think ?